Digital Strategist and SEO-IBM India Private Limited

Job Position Title Digital Strategist & SEO
Company Name IBM India Private Limited
Location of Work Bangalore
Experience Required 6-8  Years
Job Area Marketing & Communications
Candidate Qualifications
  • Bachelor's Degree
  • At least 2 years experience in DataStage & QualityStage
  • At least 1 year experience in Infosphere
  • At least 6 months experience in Customer handling
  • At least 1 year experience in Project Contributor / Management
  • English: Fluent
Job Role Demand Programs Professional
Industry IT
Job Ref Code


Posted On 22th Jun 2015

Job Description:

  • People in this role develop and implement the digital strategy as part of the overall client journey to maximize demand and ensure the highest effectiveness for the Category's digital presence. Responsibilities include identifying priority digital touch points, including mapping of content required for each touch point; defining digital revenue targets for the relevant category and portfolio; designing the digital journey across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities; and working with the Campaign Manager to ensure digital touch points are part of the integrated end-to-end planning.


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