Digital Strategist-IBM India Private Limited

Job Position Title Digital Strategist
Company Name IBM India Private Limited
Location of Work Bangalore
Experience Required 6-8  Years
Job Area Marketing & Communications
Candidate Qualifications
  • Master's Degree
  • At least 6 years experience in Digital marketing and analytics
  • At least 6 years experience in search engine marketing and social campaigns
  • At least 3 years experience in at least one leading Web Analytics tool (Omniture, Web trends etc) Desirable
  • At least 6 years experience in Project management experience
  • At least 6 years experience in advanced analytics – SAS, Predictive analytics, modeling etc.
  • English: Fluent
Job Role Demand Programs Professional
Industry IT
Job Ref Code


Posted On 22th Jun 2015

Job Description:

Handle search referral analytics/insights and referral URL and keyword reporting to highlight trends and make recommendations for actions based on an understanding of the search market and industry.
• Will perform keyword research, page analysis, and other search activities.
• Would also perform external site analysis to determine value of links as well as competition with site and make recommendations for link building for increasing value in Google as well as assist in broken link clean-up on the site.
• Would also run regular and ad-hoc metrics reports to determine areas where we are successful or could see improvements and coordinate with metrics team to consolidate existing reports.
• Should be able to run reports and identify trends in Coremetrics (standard or Explore) and RIOseo Marketing Action Platform as well as have an intermediate understanding of white hat SEO and link building.
• Search Specialists will own External Search Best Practices.


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